Peddlr will represent the Philippines at the KPMG Global Tech Innovator competition to be held in Lisbon, Portugal in November. Going head-to-head with tech startups from 26 countries around the globe, Peddlr will bask in varied opportunities -- from brand recognition to funding prospects, elevating their tech goals to new international heights.
The KPMG Global Tech Innova1on’s PH panel of judges included KPMG in the Philippines Chairman and CEO Ms. Sharon Dayoan, Digital Pilipinas Convenor and GeiserMaclang Co-founder Ms. Amor Maclang, PIEERO Chief Technology Transfer Officer and DOST Patent Agent, Ms. Russell Pili, Opal Portfoolio Investments SPV-AMC Inc. President, Ms. Ida Tiongzon, and Alliance of Tech Innovators for the Nation Lead Convenor and DICT Former Undersecretary, Mr. Mon Ibrahim.
During the summit, three finalists vied for the winning title according to the following criteria: innovation and disruption, market potential, customer adoption, marketing/ buzz, quality of pitch and long-term potential.
Peddlr ultimately aced on all points and was lauded for its disruptive innovation led by CEO Nel Laygo and COO/CXO Aiko Reyes, both entrepreneurs and repeat startup founders with proven track record in finance and operations.
The founding team pride themselves of being close to the problem space and Peddlr’s target market comprising the Micro-Small-Medium Enterprises (MSMEs) who they believe are the backbone of the economy accounting for 36% of the Philippine’s GOP yet they are broadly fragmented, inefficient and rudimentary.
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| (left to right) Noel Bonoan, Ida Tiongson, Sharon Dayoan, Nel Laygo (CEO Peddlr), Russell Pili, Amor Maclang, Mon Ibrahim |
Peddlr aims to address this problem via a free OS Lite Point-of-Purchase inventory management app made and designed to manage simple inventory tracking for MSMEs. It has a simplified user interface making it easy for the vendor to upload products. The POS records sales, serves a calculator and generates easy-to-read financial reports. It comes with micro-accounting modules to manage cash, accounts receivables and accounts payables seamlessly.
Peddlr’s merchants are peppered across the Philippines in 1,400 cities and municipalities. What sets it apart is the way its innovation helps their merchants on both top-line and bottom-line operations. Peddlr’s merchants find the startup’s services efficient in increasing sales and revenue through e-commerce and digital products including features such as store links, e-loads, bills payment, Kanto Ads, and product sourcing. Likewise, it enhances operational efficiency through stock insight and movements, margin monitoring, P&L Accounting reports, automated bookkeeping, and receive and send payments.
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